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The job: A dynamic, independent publishing house is looking for an innovative, energetic and creative Head of Marketing to head up their marketing team. Highly regarded, commercially successful, and with a well deserved reputation for editorial excellence and original, diverse publishing, they are looking for someone who can bring the marketing voice into all areas of publishing and deliver innovative, sales-driving and successful creative campaigns. The Head of Marketing will devise and implement individual title campaigns, for around 40 new titles, and a similar number of new editions, regularly delivering bestsellers and feeding strategically into the overall business to bring market knowledge into all departments. Responsibilities include setting and managing budgets, devising marketing strategies, managing and developing a team and supporting the sales and marketing director to ensure that creative marketing is at the heart and soul of the company culture. This interesting and challenging role includes campaign planning, brand marketing, copywriting, media planning, budget management and reporting, market research and data analysis. Further aspects of the role include creating submissions and pitches for industry-wide book clubs, designing sales presentations, driving the online marketing strategy, commissioning and managing digital and design agencies, and implementing Academic and Export marketing strategies. The person: This is a fantastic role that requires someone with a definite marketing focus: someone who is energetic, creative and full of ideas. They will need to be digitally savvy, strong on copy writing, versatile and flexible with good fiction marketing experience and excellent influencing skills. They will have proven ability to lead distinctive and innovative campaigns, with a high standard of design and creative work whilst delivering sales expectations to budget in an ever-evolving environment. Travel to London several days each month will be required, as this role is not based in the London area Salary: Excellent salary depending on experience . To respond to this opportunity click here. Please ensure that you indicate your current salary. |
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