The job: A long-established and highly respected provider of reference, education and learning products is planning to appoint a highly resourceful Head of Direct Marketing to lead the customer acquisition team in growing the EMEA market. The key strategic focus in this role is the development of online marketing. The person appointed will be responsible for preparing and implementing high profile marketing strategies and programmes, defining online marketing strategy and developing detailed channel marketing plans and campaigns, managing customer database system development, contributing to new business development procedures, and the management and development of the marketing team.

The person: Candidates should be graduates, and ideally have a marketing or direct marketing qualification. Significant successful experience in online channels, with at least five years' hands-on experience of planning and successful execution of online, direct and database marketing campaigns is an essential requirement. The successful candidate will be a highly numerate, commercially-focused and entrepreneurial strategist, totally familiar with campaign p&l analysis, and with good knowledge of key channel metrics. Capable of contributing fresh ideas and initiatives to further enhance the online products development programme, and the ability to effectively lead, motivate and develop the team are important attributes for the role, together with a results-focused approach, confident, influential communication and presentation skills, and strong relationship management ability. Language skills would also be a positive asset.

Salary: Attractive salary and benefits package

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